Tag Archives: social media

I’ve Moved and It’s Official

19 Jul

Thanks to Jeremiah Owyang for including me in his July 16, 2010 “People on the Move in the Social Business Industry” post. I’m excited about the new position and opportunities to expand my skill set!

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A Sweet Send Off

2 Jul

Friday was my last day at Levick. As a final parting gift I baked cupcakes and adorned them with digital and social media logos.

Though it might seem odd I would bring in treats on my last day of work, I was the resident baker in the office. I’ve baked everything from bacon cupcakes to fresh cinnamon swirl bread.

I thought it would be fun to share one final sweet treat with my co-workers. Plus, I couldn’t resist decorating the cupcakes with Facebook, Twitter, and Google icons.

A Must Have PR Tool: Online Video Content

15 Jun

YouTube alone experiences more than 2 billion views a day. When you combine this fact with new survey data from Pew that reveals 69% of all adult Internet users (52% of all Americans) watch online video content, it’s hard to deny that video has become a staple of online communication.

I recently purchased a Flip cam and have been impressed with the quality of video it takes. The camera is so easy to use and carry, it makes my list of items every PR pro should have on hand. I’ve actually used my Flip Cam for a work project and was happy with the final product.

Sure, some situations warrant a full camera crew and high-value production to produce a sleek, finished product. But in many cases, you can put together a short video that will resonate with your key audiences with minimal investment of resources. In our real-time communications world, speed often trumps quality.

Videos can increase site traffic, audience engagement, and the spread of your messages. The content is easy to promote across brand platforms, accessible on mobile devices, aids SEO, and is affordable to create. In a world where content is king, online video meets the demand for fresh content and can cut through the online chatter by speaking directly to your audience.

As Fast Company noted, Pew’s study doesn’t contain many “shockers,” but it is a reminder that video is a valuable communications medium on the Web and should likely play a role when developing an online campaign. How are you incorporating video content into your public relations plan?

Leveraging LinkedIn

5 May

In case you missed my tweet last night, I contributed this week’s 6@6 for Bulletproof – “6 Ways to Leverage LinkedIn.”

I was inspired by the social network’s new “follow” feature for companies. LinkedIn isn’t just a site for job seekers. It’s also a valuable online platform for marketing and protecting your company’s brand reputation.

Hope my tips are useful and let me know if you have any success stories!

UGA Student Projects that Impress

2 May

Through my work with DC Dawgs and the Grady College‘s public relations program, I have the privilege of meeting a lot of amazing students at the University of Georgia. I honestly can’t express how impressed I am with their work on a regular basis. Between their great ideas, top-notch work, and enthusiasm, I’m confident all of them are going to make great additions to the public relations profession.

Finals are wrapping up down in Athens, which is fantastic for us alums because we get to see all the campaign and capstone projects. I’ve enjoyed following all the links on Twitter highlighting the student’s work and thought it would be fun to post a few links here on my blog.

I hope you enjoy the projects and forgive me for shamelessly promoting my alma matar!

Bateman Team: UGA’s Bateman team will be right here in my city May 14 to present their campaign for the U.S. Census Bureau. The team is one of three national finalists!

Uncapped Everywhere: A few of the students over in the New Media Institute designed an iPhone app for Sharpie. I commend them for designing an app that is functional, fun, and promotes the brand. Be sure to watch their YouTube video!

Dawg Stop: UGA’s campus is spread out and as every student knows, getting from East Campus to North Campus can be challenging. Checking out the Dawg Stop app I become mildly jealous that iPhones didn’t exist when I was in school.

Recapping SXSW

21 Mar

I’m recapping my SXSW experience on Bulletproof Blog. Check out my first piece published this past week and be sure to check back on Tuesday when I discuss six start-ups that caught my eye for our 6@6 series.

South by Southwest 2010: Unique, Authentic, and Relevant

This week, I’m joining more than 15,000 public relations practitioners, Web developers, entrepreneurs, advertisers, marketers, and journalists at the South by Southwest Conference (SXSW) in Austin, Texas for one of the largest gatherings of social media professionals ever assembled.

My first day at SXSW was packed with discussions and keynotes about the future of social media and the significant impacts it is having – and will continue to have – on businesses of all shapes and sizes. The sheer volume of people attending the conference seeking the latest insights into the strategies, tools, and tactics that spell success in the social media realm proves digital’s dominance is not far off on the horizon – it has arrived. As such, the companies still sitting on the social media sidelines do so at their own peril.

I’ll be offering key takeaways from my favorite speeches and discussions – and to start, here’s a brief outline of the major themes that have emerged here in Austin:

Countdown to SXSW

9 Mar

Photo thanks to gtmcknight's Flickr stream

February flew by in a snowy haze leaving little time for anything but work, work, and more work (as evidenced by my lack of blog updates). I’m really not sure how it happened, but March is here and with it SXSW!

As I type away I’m in route to Austin for my first SXSW and my pre-conference stress has finally subsided into all out excitement. For years I’ve read about the SXSW experience and now I finally get to experience the festivities first-hand.

Being the absurd over-planner that I am, last night I delved deep into the interwebs to start constructing my Austin experience. Deep down I know all my careful planning will be usurped by events of each day, but hey, it makes me feel better to get my ducks in row.

If like me, you need to have an action plan in place, I’ve outlined below a few resources I found and things that I’m glad are ticked off my checklist.

Have I left anything off my checklist? Do you have a great SXSW resource? Let me know! And, if you are going to be in Austin I can’t wait to see you there!

Checklist

  1. Updating My.SXSW: I registered for the conference back in December and since then have given little thought to revisiting the Web site. Between e-mails and tweets was there anything left I still needed? Yes! I needed to update my profile and integrate my social networks via My.SXSW. An hour later I had a profile picture posted, a badge picture uploaded, group membership secured, tweets synced, and contact information updated. Phew.
  2. Planning a Schedule: If I spent an hour fiddling with My.SXSW, I easily spent another two or three reading through the schedule of events for the week and then looking up more info on panels/events I might want to attend. This little exercise was probably better for managing my expectations than actually deciding what panels I want to attend. I learned there are so many interesting, innovative, and intriguing things happening I just won’t be able to experience it all. I also used My.SXSW to create a schedule, which allowed me to pinpoint the things that I want to check out the most.
  3. RSVPing: Are you supposed to RSVP for events at SXSW? I don’t know. But what I do know are the rules of etiquette according to Emily Post and Emily says you always RSVP. The result: I’m on a lot of party lists.
  4. Registering for the Mashable Directory: No brainer. Of course maybe I should actually use it to find a few people interested in forming a running group…
  5. Updating my iPhone:  When it comes to apps I’m a bit picky. This keeps my phone from turning into an app wasteland, but also means I don’t always have the latest and greatest at my fingertips for use. In preparation for SXSW my phone required a serious update. In the process I added the SXSW app, i-nigma (to read the badge QR codes), and Flickr. Plus I took time to rearrange all my apps to put the ones I would use the most during the conference on the homescreen. Although I can download anything I need during the conference I don’t want to spend time messing with my phone that I could be learning.
  6. Looking at a Map: I’m directionally challenged. I don’t even remember how I got places pre-iPhone and GPS. That said, I still like to have a lay of the land before touching down. Checking out Google Maps for 10 minutes seemed a worthy use of my time.

Resources

  1. SXSW Baby: Fun blog with lots of tips and advice for attending the conference and making the most of Austin.
  2. SXSW Insider’s Guide: A ton of helpful advice and things to consider for a newbie like me.
  3. How to “Rawk” SXSW: My goal is to “rawk” this conference and yours should be too.
  4. SXSW Party List: Keep up with the party scene via Twitter.
  5. Austinist: I love to keep up with local news when I visit.
  6. Serious Eats on Where to Eat: Because I’m a foodie.
  7. The First-Timers Guide: Advice from the conference.

I’ll be updating daily with my favorite finds as well as authoring content for my company’s blog. Be sure to check back, subscribe, and follow my tweets.