Tag Archives: public relations

A Must Have PR Tool: Online Video Content

15 Jun

YouTube alone experiences more than 2 billion views a day. When you combine this fact with new survey data from Pew that reveals 69% of all adult Internet users (52% of all Americans) watch online video content, it’s hard to deny that video has become a staple of online communication.

I recently purchased a Flip cam and have been impressed with the quality of video it takes. The camera is so easy to use and carry, it makes my list of items every PR pro should have on hand. I’ve actually used my Flip Cam for a work project and was happy with the final product.

Sure, some situations warrant a full camera crew and high-value production to produce a sleek, finished product. But in many cases, you can put together a short video that will resonate with your key audiences with minimal investment of resources. In our real-time communications world, speed often trumps quality.

Videos can increase site traffic, audience engagement, and the spread of your messages. The content is easy to promote across brand platforms, accessible on mobile devices, aids SEO, and is affordable to create. In a world where content is king, online video meets the demand for fresh content and can cut through the online chatter by speaking directly to your audience.

As Fast Company noted, Pew’s study doesn’t contain many “shockers,” but it is a reminder that video is a valuable communications medium on the Web and should likely play a role when developing an online campaign. How are you incorporating video content into your public relations plan?

Advertisements

Recapping SXSW

21 Mar

I’m recapping my SXSW experience on Bulletproof Blog. Check out my first piece published this past week and be sure to check back on Tuesday when I discuss six start-ups that caught my eye for our 6@6 series.

South by Southwest 2010: Unique, Authentic, and Relevant

This week, I’m joining more than 15,000 public relations practitioners, Web developers, entrepreneurs, advertisers, marketers, and journalists at the South by Southwest Conference (SXSW) in Austin, Texas for one of the largest gatherings of social media professionals ever assembled.

My first day at SXSW was packed with discussions and keynotes about the future of social media and the significant impacts it is having – and will continue to have – on businesses of all shapes and sizes. The sheer volume of people attending the conference seeking the latest insights into the strategies, tools, and tactics that spell success in the social media realm proves digital’s dominance is not far off on the horizon – it has arrived. As such, the companies still sitting on the social media sidelines do so at their own peril.

I’ll be offering key takeaways from my favorite speeches and discussions – and to start, here’s a brief outline of the major themes that have emerged here in Austin: