Tag Archives: pr tools

A Must Have PR Tool: Online Video Content

15 Jun

YouTube alone experiences more than 2 billion views a day. When you combine this fact with new survey data from Pew that reveals 69% of all adult Internet users (52% of all Americans) watch online video content, it’s hard to deny that video has become a staple of online communication.

I recently purchased a Flip cam and have been impressed with the quality of video it takes. The camera is so easy to use and carry, it makes my list of items every PR pro should have on hand. I’ve actually used my Flip Cam for a work project and was happy with the final product.

Sure, some situations warrant a full camera crew and high-value production to produce a sleek, finished product. But in many cases, you can put together a short video that will resonate with your key audiences with minimal investment of resources. In our real-time communications world, speed often trumps quality.

Videos can increase site traffic, audience engagement, and the spread of your messages. The content is easy to promote across brand platforms, accessible on mobile devices, aids SEO, and is affordable to create. In a world where content is king, online video meets the demand for fresh content and can cut through the online chatter by speaking directly to your audience.

As Fast Company noted, Pew’s study doesn’t contain many “shockers,” but it is a reminder that video is a valuable communications medium on the Web and should likely play a role when developing an online campaign. How are you incorporating video content into your public relations plan?

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PR Pros Should Think Past Google

20 Apr

Like me, you probably turn to Google for EVERYTHING: searching, e-mail, collaborative documents, listservs, etc., etc. But as Monica O’Brien points out in her post yesterday on Social Media Explorer, there are a few specialized search engines on the market that should be on your radar.

Don’t get me wrong. Google is great. But sometimes it’s just not the right fit for the job. As PR pros, we should always be thinking of ways to work smarter and faster for our clients. These emerging search engines offer ways to do just that.

I particularly like OneRiot, a real time search engine, which I highlighted over on Bulletproof after SXSW. It is one of my favorite go-to sites when I need to find bloggers, track trends, or gauge share of voice. I’m also intrigued by their advertising model, which sells ads against trending topics. I’d be curious to find someone buying ads on the site and hearing more about the results.

With so much data circulating on the Web at any given moment it’s helpful to have powerful resources at your fingertips to make sense of it all. Check out the search engines in Monica O’Brien’s post and start thinking about how you can put them to use in your daily monitoring and client work. If you’ve found a great use, let me know in the comments.