Tag Archives: OneRiot

PR Pros Should Think Past Google

20 Apr

Like me, you probably turn to Google for EVERYTHING: searching, e-mail, collaborative documents, listservs, etc., etc. But as Monica O’Brien points out in her post yesterday on Social Media Explorer, there are a few specialized search engines on the market that should be on your radar.

Don’t get me wrong. Google is great. But sometimes it’s just not the right fit for the job. As PR pros, we should always be thinking of ways to work smarter and faster for our clients. These emerging search engines offer ways to do just that.

I particularly like OneRiot, a real time search engine, which I highlighted over on Bulletproof after SXSW. It is one of my favorite go-to sites when I need to find bloggers, track trends, or gauge share of voice. I’m also intrigued by their advertising model, which sells ads against trending topics. I’d be curious to find someone buying ads on the site and hearing more about the results.

With so much data circulating on the Web at any given moment it’s helpful to have powerful resources at your fingertips to make sense of it all. Check out the search engines in Monica O’Brien’s post and start thinking about how you can put them to use in your daily monitoring and client work. If you’ve found a great use, let me know in the comments.

Six SXSW Finds You Should Check Out

23 Mar

As promised, I contributed more SXSW content to Bulletproof today in our weekly Six@Six feature. If you don’t already subscribe to our series on social media tips, be sure to sign-up after reading my post.

Six@Six: Six Start-Ups at South by Southwest that Caught My Eye

With the online space rapidly evolving, staying ahead of curve is an essential element of any successful communications or marketing strategy. With everyone guessing at which technologies, services, and trends will be tomorrow’s latest craze, I traveled to the South by Southwest Conference (SXSW) in Austin, Texas, last week for a better idea of what might be around the bend.

SXSW is known for showcasing the “next big thing” – and this year was no exception.  I spent time exploring the Trade Show floor and attending the Microsoft Bizspark Accelerator in search of the tools that are most likely to change online reputation and brand management as we know it in 2010 and beyond. This week’s Six @ Six provides a brief glimpse of what I found.