PR Pros Should Think Past Google

20 Apr

Like me, you probably turn to Google for EVERYTHING: searching, e-mail, collaborative documents, listservs, etc., etc. But as Monica O’Brien points out in her post yesterday on Social Media Explorer, there are a few specialized search engines on the market that should be on your radar.

Don’t get me wrong. Google is great. But sometimes it’s just not the right fit for the job. As PR pros, we should always be thinking of ways to work smarter and faster for our clients. These emerging search engines offer ways to do just that.

I particularly like OneRiot, a real time search engine, which I highlighted over on Bulletproof after SXSW. It is one of my favorite go-to sites when I need to find bloggers, track trends, or gauge share of voice. I’m also intrigued by their advertising model, which sells ads against trending topics. I’d be curious to find someone buying ads on the site and hearing more about the results.

With so much data circulating on the Web at any given moment it’s helpful to have powerful resources at your fingertips to make sense of it all. Check out the search engines in Monica O’Brien’s post and start thinking about how you can put them to use in your daily monitoring and client work. If you’ve found a great use, let me know in the comments.

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