Recapping SXSW

21 Mar

I’m recapping my SXSW experience on Bulletproof Blog. Check out my first piece published this past week and be sure to check back on Tuesday when I discuss six start-ups that caught my eye for our 6@6 series.

South by Southwest 2010: Unique, Authentic, and Relevant

This week, I’m joining more than 15,000 public relations practitioners, Web developers, entrepreneurs, advertisers, marketers, and journalists at the South by Southwest Conference (SXSW) in Austin, Texas for one of the largest gatherings of social media professionals ever assembled.

My first day at SXSW was packed with discussions and keynotes about the future of social media and the significant impacts it is having – and will continue to have – on businesses of all shapes and sizes. The sheer volume of people attending the conference seeking the latest insights into the strategies, tools, and tactics that spell success in the social media realm proves digital’s dominance is not far off on the horizon – it has arrived. As such, the companies still sitting on the social media sidelines do so at their own peril.

I’ll be offering key takeaways from my favorite speeches and discussions – and to start, here’s a brief outline of the major themes that have emerged here in Austin:


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