Quick Thoughts on YouTube ReDesign

21 Jan

YouTube rolled out a series of major design changes to its video pages today. For now, users can decide if they want to employ the new design, but soon the changes will be ubiquitous.

Changes include like or dislike buttons instead of the five-star ratings, improved search, easier to find video analytics, and an overall cleaner look and feel. Mashable has all the details and screenshots.

My initial reaction is positive. Although changes are geared toward improving the user experience, I see a lot of potential for brands actively engaging on the site. While the redesign is still in Beta, now is the time to start exploring the site and determining how your channel may be impacted and how it can benefit.

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